eBay
Discount Merch Modules
Our merchandising (merch) modules span a number of different pages on eBay. Some examples of where merch modules surface include the homepage, the view item page, the add to cart interstitial, cart, and checkout success. Our product owners felt the checkout success page was a particularly impactful stage in the purchasing process, where users would be more inclined to buy in the future, if they were incentivized by discounts. Which begged the question, do users see value in discounts?
“Do users see value in discounts?”
User Study Proposal
All of our user studies begin with a proposal, which outlines the purpose of the study, the types of users we’re screening for, the test script, and business metrics that will ultimately determine our success.
Participant Recordings
We employed the UserTesting platform to help find and test our participants. To ensure that the information we glean is usable we make sure to run pilot studies until we get satisfactory results before launching the final study.
Insights Deck
